Help a start-up take on the world.
Riverbed was a rapidly growing technology company with the most successful IPO of 2006. To keep that momentum going, we built a brand that tapped into the company’s entrepreneurial DNA and laid the groundwork for global expansion.
How Riverbed built a brand big enough to take on the world.
Riverbed was a rapidly growing technology company with one very hot product and the most successful IPO of 2006, but as we’ve seen throughout our decades of work with technology companies, a successful IPO is by no means a free lift ticket into the Fortune 500—especially when your key competitor is an 800-pound gorilla named Cisco.
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