Turn market confusion into a competitive strength.
Freescale was a successful 52-year-old semiconductor manufacturer with an awareness problem. This campaign told Freescale’s multifaceted story in a way that reinforced its many competitive strengths.
How Freescale told the world’s brightest engineers what “it” does.
Over the course of three years, our relationship with Freescale grew from being “the advertising agency” to being an integral extension of its marketing department.
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